Second Life (abbreviated to SL) is an Internet-based virtual world which came to international attention via mainstream news media in late 2006 and early 2007. Developed by Linden Lab, a downloadable client program enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. Residents can explore, meet other Residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another.
The story that I found interesting is that there's a group who calls themselves the Second Life Liberation Army (SLLA) and they're fighting for voting rights within their virtual world. These virtual guerrillas used virtual guns to take over the virtual American Apparel store. The gun-toting avatars prevented people from buying clothes (I'm guessing by shooting them) as a political demonstration. The SLLA issued this statement:
"The SLLA selected as its first target the American Apparel Store in SL. Volunteers from the SLLA have been posted to the store and are preventing SL residents from buying any goods from this vendor.
The SLLA has no complaint with American Apparel but is seeking to introduce voting rights to Second Life. We hope that American Apparel will join us in putting pressure on Linden Labs to do this. The SLLA can then stop our attacks against customers using their store."
I think this is all quite stupid, but I also think it is all quite hilarious.
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